Build practical digital marketing skills
Learn SEO, Google Ads, social media marketing, Google Analytics, WordPress, content marketing, Canva, reporting dashboards, and campaign optimisation through practical training.
Job-Oriented Program
Digital Marketing Course in Bangalore
A practical program for students, graduates, working professionals, creators, and business owners who want job-ready digital marketing skills.
- SEO, keyword research and website visibility
- Google Ads, Meta Ads and lead campaigns
- Social media strategy and content planning
- Google Analytics, reports and dashboards
- WordPress website and landing page basics
- Canva creatives, projects and interview readiness
Career-focused training for real marketing work
The NexEdge Digital Marketing Course is designed for students, graduates, working professionals, entrepreneurs, and business owners who want to build practical marketing skills. The program focuses on campaign planning, website promotion, paid advertising, analytics, reporting, and interview preparation.
A practical skill for growth careers
Businesses need skilled professionals who can improve online visibility, generate leads, run campaigns, analyse data, and grow brands across digital platforms.
Build complete digital marketing capability
SEO
Keyword research, on-page SEO, technical SEO, off-page SEO, audits, and content marketing.
Google Ads
Search, display, video campaigns, ad copy, bidding basics, landing pages, and performance analysis.
Social Media
Facebook, Instagram, LinkedIn, YouTube marketing, Ads Manager, targeting, A/B testing, and reels.
Analytics
GA4, Search Console, Looker Studio dashboards, reporting, data visualisation, and campaign insights.
WordPress
Domains, hosting, CMS basics, WordPress setup, page builders, themes, plugins, and pages.
Canva & Creatives
Design thinking, social media creatives, brand communication, and campaign content assets.
Email & Affiliate
Email marketing fundamentals, segmentation, affiliate lifecycle, blogging, and promotions.
Excel for Marketers
Data cleanup, formulas, pivots, charts, sorting, filtering, and simple marketing analysis.
Digital Marketing course curriculum
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Module 1: Introduction to Digital Marketing
- What is marketing?
- Traditional vs digital marketing
- Importance of digital marketing
- Key digital marketing channels
- Digital marketing career opportunities
Module 2: SEO - Search Engine Optimization
- Introduction to SEO
- Keyword research
- On-page, technical, and off-page SEO
- Website audit
- Internal linking
- Content writing and marketing
- Backlink analysis
- SEMrush and Ahrefs basics
Module 3: SEM - Search Engine Marketing
- Google Ads fundamentals
- Campaign types
- Keyword match types
- Ad rank and quality score
- Bidding fundamentals
- Landing page optimisation
- Search, display, and video campaigns
- Performance analysis
Module 4: Social Media Marketing
- Facebook marketing
- Instagram marketing
- LinkedIn marketing
- Business page setup
- Ads Manager
- Audience targeting
- A/B testing
- Facebook Pixel tracking
- Reels and influencer marketing
- YouTube video SEO
Module 5: WordPress Website Development
- Domains and hosting
- CMS concepts
- WordPress installation
- Theme and plugin setup
- Page builder usage
- Creating and managing pages
- Subdomain configuration
Module 6: Google Analytics and Search Console
- Google Search Console
- Search performance
- Keyword insights
- GA4 interface
- Setting up GA4
- Custom event tracking
- Pre-built report exploration
Module 7: Reporting and Dashboards
- Looker Studio fundamentals
- Data visualisation principles
- Connecting Google Analytics
- Connecting Google Sheets
- Date range and filter controls
- Building visual reports
- Dashboard sharing and export
Module 8: Amazon PPC Advertising
- Amazon PPC basics
- PPC strategy
- Sponsored product ads
- Sponsored brand ads
- Sponsored display ads
- Automatic and manual targeting
- ACOS and ROAS optimisation
Module 9: Excel Essentials for Marketers
- Tables and formatting
- Sorting and filtering
- Removing duplicates
- SUM, COUNT, SUMIF, COUNTIF
- IF and VLOOKUP
- Text to columns
- Pivot tables
- Charts and visualisation
Module 10: Email and Affiliate Marketing
- Email marketing fundamentals
- List building and segmentation
- Campaign creation tools
- Affiliate marketing lifecycle
- Promotion approaches
- Blogging for affiliate products
Module 11: Design Thinking Using Canva
- Design thinking process
- Introduction to Canva
- Marketing creatives
- Social media post design
- Campaign creatives
- Brand communication basics
Module 12: Practical Project and Career Preparation
- Campaign planning
- Website optimisation
- SEO audit
- Social media campaign setup
- Google Ads simulation
- Dashboard reporting
- Mock interviews
- Resume guidance
- Placement-readiness support
Learn tools used by working marketers
Prepare for selected marketing certifications
Learners receive a NexEdge course completion certificate and guidance for selected digital marketing certifications.
Practical, guided and career-focused
Learn the Basics
Understand digital marketing concepts, channels, campaign goals, and customer journeys.
Practice and Apply
Work on SEO audits, campaign setup, reports, creatives, and website optimisation tasks.
Reflect and Improve
Review performance, discuss outcomes, improve campaigns, and prepare for interviews.
Prepare for digital marketing career roles
After completing the course, learners can prepare for practical entry-level and growth-focused marketing roles across agencies, brands, startups, and businesses.
Suitable for beginners, creators and business owners
Training built for practical marketing outcomes
Practical Training
Learn through live demonstrations, assignments, campaign simulations, and reporting tasks.
Modern Tools
Includes Gen AI awareness, Canva, analytics, ads, dashboards, and marketing platforms.
Experienced Mentors
Learn with guidance from trainers who understand marketing execution and career readiness.
Career Support
Resume support, mock interviews, interview preparation, and placement-readiness guidance.
Frequently asked questions
Is this course suitable for beginners?
Yes. The course starts with digital marketing fundamentals and gradually covers SEO, paid ads, social media, analytics, WordPress, and reporting.
Will I learn Google Ads?
Yes. Google Ads, campaign setup, keyword planning, ad copy, bidding, and performance analysis are covered.
Is SEO included?
Yes. The course covers keyword research, on-page SEO, technical SEO, off-page SEO, content marketing, and website audits.
Will I work on practical projects?
Yes. Learners work on campaign planning, SEO audits, social media activities, dashboard reporting, and marketing assignments.
Is placement support available?
Yes. NexEdge provides resume guidance, mock interviews, career preparation, and placement-readiness support.
Learn marketing through tools, campaigns and career-focused guidance
Build practical digital marketing skills with SEO, ads, analytics, WordPress, Canva, reporting dashboards, and project-based learning.